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鑽石恆久遠,貴的永流傳。|Photo by GRAFF

#故事【鑽石恆久遠,貴的永流傳:經典行銷案例「鑽石」背後的故事】|RULES CREATIVE

「鑽石恆久遠,一顆永流傳。」(The Diamond is Forever) — De Beers

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新聞:港姐獲富二代男友求婚,興奮曬超級鑽戒感嘆:好耀眼

一、【鑽石的起源】

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神聖羅馬帝國皇帝、奧地利大公、被稱為偉大者的馬克西米利安一世(Maximilian I),在和法國公主瑪麗訂婚時送給對方一枚鑽石戒指作為締約的信物
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傳說中被詛咒的鑽石:藍色希望(Hope Diamond)

二、【鑽石的稀有?】

三、【鑽石背後的血淚】

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電影《血鑽石》

目前全世界92%的鑽石都在印度的工廠加工。

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封城令讓全球鑽石業措手不及,營運更是雪上加霜 → https://ctee.com.tw/bookstore/world-news/260360.html

四、【成就鑽石的品牌,Dee Beers】

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Dee Beers創始人塞西爾·約翰·羅德斯(Cecil John Rhodes)
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a diamond is forever
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2個月的薪水

五、【鑽石成為符號的啟示】

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鑽石|by Dee Beers

[ Rules Creative / 吾則創意]

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獨立創意代理商 Rules Creative,我們用策略與創意幫助你的生意。

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